Optimus is a personal development marketplace for passionate people to take part in bite-sized, affordable challenges from real coaches to improve their habits, achieve their life goals, and be part of a supportive community. See a little more of the product in the video below.
*This promotional video was made by Optimus Marketing team and with some collaboration with assets by me.
Ideation
The product was made to meet two types of demand, the common user who accesses the platform to follow the coaches and access their challenges, generating monetization, as well as create particular challenges and post and track their development. The other user are coaches, they make use of the platform to promote their brand through challenges, these challenges and group coaching are paid and function as private or group lessons that end-users will have access to when paying to join the challenges.
Business Model
The business model has illustrated above, as it can be seen, the free application is downloaded, the user can create a challenge and invite friends to join the challenge created by him, he can also join other challenges or pay for challenges. of professional coaches from various areas. Popularization will be by sharing, thus creating the identity of social media. Coaches will be able to earn money and establish their brand through the application that aims to monetize challenges.
Onboarding Flowchart
Wireframes
Onboarding Low fidelity Wireframe
Payment Flow
Final result (MVP)
Screens
That project still in production and was made in partnership with Optimus Team.
The screens presented below were made in part by me and other Optimus colleagues in the design team, my goal was to have the best UX according to product needs. I also created some payment design screens that are not available here.